Realitionship is important
If you are selling products through a dropshipping business on your website or if you’re selling a digital product as an affiliate, then it is absolutely most important that you build a relationship with your potential buyers before you even try and sell anything to them.
This is something that a ton of marketers and advertisers simply don’t comprehend and ultimately it is to their detriment as they end passing up the opportunity to sell. Read on to see exactly what this means and why it is so important…
How to approach?
The most ideal approach to clarify this is with an analogy. For example, imagine for a second that you see a beautiful woman or man at a bar and you want to get to know them a little better. So what you do, is you go up and you ask if they’ve come home with you tonight.
What do you think will happen? Most likely you get a slap in the face and many ugly words – and this is more than fair!
The issue with this method is that the individual doesn’t have any clue who you are yet. They don’t have a clue what you’re similar to and if they’re going to make some great memories with you and more importantly – they don’t know if they can trust you! You might be dangerous as far as they’re concerned!
Another situation is somebody attempting to sell a watch. Imagine that someone comes up to you in the road holding a watch and inquire as to whether you need to get it for $2,000. What do you say? Once more, you’ll likely turn and never come back. Nobody would spend that much cash on something without knowing the slightest bit about it and without having any form of ‘come back’ in case that something goes bad.
How all the businesses do this mistake all the time
Both these models probably appear to be ridiculous to you yet this is basically the thing numerous businesses are doing constantly. If you have a site that attempts to sell an item when anybody arrives on it, at that point you will drive individuals away before they have even gotten an opportunity to read your website.
They could be interested in the thing you’re selling yet if that they don’t have a clue about your image and they don’t have a clue about your item, at that point they won’t have any desire to purchase immediately. Also, if all you’re keen on doing is offering to them huge loads of pop-up advertisements, at that point you will drive them off – it will look like spam!
Now consider the alternative approach: they land on your website and they find tons of great content that is well written, free, and informative. This allows the visitor to form a positive opinion of your business and hope to become interested in the products you’re mentioning.
Presently think about the alternative approach: they land on your site and they discover huge loads of incredible content that is elegantly written, free, and informative. This allows the visitor to form a positive opinion of your business and ideally to think about the products you’re offering.
As a result, they’re more liable to need to purchase from you in the future. So as opposed to focussing on making a deal, center around making a fan. Push them toward a mailing list instead and invite them nicely to come back to take a look. That way, the deals will come to you!
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