How To Search For Best Keyword To Use In PPC Campaign

What makes a successful pay-per-click campaign? What’s the difference between a waste of money that you’ll never get back and a campaign that you’ll be able to use to keep your company growing and scaling?


While there are many factors, you could argue that keywords are one of the most important. Your keywords, of course, are the search terms you’ll be targeting. You’ll be advertising with Google AdWords and Bing Ads in such a way that your ads appear on search engine results pages for specific searches.


You can then pick and choose which searches bring up your ads, which will have an impact on how people see them and how successful they are.


So, how do you go about selecting the appropriate keywords? What is the distinction between a good and a bad keyword?


austin distel 744oGeqpxPQ unsplash scaled How To Search For Best Keywords To Use In PPC Campaign

The Fundamentals


The basic idea behind keyword selection is that you want to make sure that the phrase you choose is one that the right people will be searching for. Who are the appropriate individuals? They are, after all, the ones who are most likely to purchase your product.


This is also how Facebook Ads work; you can target specific people based on the information they provide, such as their age, gender, location, and even hobbies and interests. A search term differs from a keyword in that it is also time sensitive. In other words, a search term will have a greater impact on your overall profits because you are showing ads to people at the exact time they are looking for your website.


If you want to sell hats, for example, your search term would be “buy hats online.” That means you’re not only going after people who want hats, but also people who want hats right now.


So, when choosing keywords, consider who you’re targeting and when you’re targeting them.


Negative keywords


Avoiding certain search terms from showing your ads is one way to make this a little more precise and specific. This is known as a “negative keyword,” and the word “free” is a good example of one. If people are looking for free things, you don’t want them to click on your ad because they aren’t likely to want to buy anything from you, which means they are costing you money without giving you anything in return.


Researching Keywords


Even more crucial is conducting research.


Rather than assuming, this means looking into how frequently certain keywords are actually searched for. For example, some phrases that appear to be popular at first may turn out to be surprisingly unpopular later on. This, of course, means that no one looks for them and, as a result, they don’t attract any visitors.


Similarly, you should research the level of competition for each keyword and aim for terms that aren’t overcrowded!

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