You can start to think about how you’re going to build your own business now that you have the basic idea of how dropshipping works and how you need to get started. All this starts with choosing your product and choosing your niche/branch. Of course, the product is going to be the product you plan to sell, and this will be dictated by the industry or niche you choose to enter.
Of course, an industry or niche is the subject you intend to write about and the industry in which you want to operate your business. This is important: this choice will affect everything from the price of your products, to the type of person you’re going to sell to, to the kind of companies you’re going to be working with.
How to Pick Your Niche
When talking about an online company, the reason we call it a ‘niche’ is that a niche is a specific category. This is not only your subject matter, but also the kind of individual who will read your content. It is very essential that you correctly choose this because the niche will influence the size of your potential audience.
You want it to be one with a ‘niche appeal’ when you select a subject matter. This implies that it is directed at a specific type of individual who is specifically interested in that type of thing. Perhaps an example of a niche is ‘knitting’. If you have a knitting blog and you sell knitting paraphernalia, then only individuals who are interested in knitting will read and buy your blog from you.
This way, instead of trying to appeal to everyone, you have cut out a niche for yourself, and that in turn means you have drastically reduced the amount of competition you face. You don’t need to compete with the biggest companies on the net now and you’ll find that it’s considerably more affordable to pay for stuff like AdWords advertising than it would be for a more general subject.
Similarly, it will be far easier to get to Google’s top for relevant keywords such as ‘buy knitting gear’ online than trying to get a general ecommerce keyword such as ‘shop online.’ The latter would put you on the net against mega-companies such as Amazon and just about every other online business!
But the issue with choosing a niche subject is that it can be too narrow sometimes, to the point where no one is interested in buying from you. You’re going to have a very small number of amputee puppy owners who can buy from you if your niche is ‘puppies with three legs’. To dominate the search engines and to be the number one supplier of products in that area, you will find it relatively easy. Once you’ve sold all 200 readers, though, you’ve almost reached the limit of what you can sell.
A niche such as ‘fitness’ may, on the other hand, be considered too broad. ‘Buy online fitness clothes’ is a very popular search term used by companies such as Men’s Health, Under Armor and Bodybuilding.com. It’s even going to be very hard to rank search terms like ‘how to build muscle’.
Then, the perfect niche or industry is one with a wide appeal, but that still gives you a unique twist. You will be able to appeal to a lot of people in this way, but you will also be able to avoid competing directly with the biggest competitors. This will also give you a better ‘route to market’-a term that describes any direct access to your target audience that you might have. For example, an example of a route to the market would be a forum dedicated to the subject you are writing about, or an industry magazine.
How do you find the perfect niche for you with all of this in mind?
Your Current Niche
A lot of people reading this will already have a website or a blog. In that case, clearly, the best niche is going to be the one you’re already in. All you need to do then is simply choose a product that will please your current readership. You should have their confidence already, so all that is left to do is offer them goods and explain how and why they can benefit from them.
An Interest Area
This is often consistent with the last point, but you should always choose a niche that you personally find interesting. This makes a huge difference in the quality of the content that you put out, your ability to choose the best products, and more. Remember, as a blog owner, to demonstrate your knowledge and gain the trust of your visitors, you will be required to write thousands of lines of content on this subject (see the relevant chapter). If you know nothing about the niche, then in your writing this is going to come across and you’re going to find it a very dull job.
On the other hand, if you have a legitimate love for the niche you’re writing in, then you’re not going to find it a task to write all that content, and you’re going to find it much easier to wow your readers with what you know. What’s more, you’re going to have a better idea of p
Niches Where You Have An Upper Hand
Again, in many instances, this relates directly to the previous two examples. It’s enough to say that in some niches, most of us will have contacts and benefits that give us an edge. Perhaps you know the owner of a very big fitness website, or a very big fitness magazine, for instance. Knowing this individual will make it much easier for you inside the magazine to get a cheaper advertisement, or maybe even an article.
You can now reach that audience directly and hopefully sell more products. Think about your contacts and friends lists for a long time and then consider finding a product that will allow you to make the most of those benefits!
Niches with a Proposition of Strong Value
You will notice that certain niches stand out as being by far the most popular if you look at affiliate marketing, digital products and internet marketing as a whole. Those are as follows:
How to make money
Why are these the niches that are most popular? It is because they have the broadest appeal, on the one hand.
But the biggest reason is that the best ‘value proposition’ is being offered. Basically, a value proposition is the way your company is able to offer value. This is the way your products can change the lives of people. What is the end result of your product ownership?
If you sell a hair dryer, then convenience and dry hair are what you’re really selling! If you sell clothes, then what you really sell is the ability to feel good about yourself, look sexy, and hopefully thrive in your career as a result of dating.
This is what’s being sold.
Try to sell a book about cats and you don’t really offer much more than a few hours of entertainment. But sell a money-making book and you sell a dream.
You offer much more value by choosing a product that can really change the lives of people, even if the manufacturing costs remain the same. As a result, this lets you charge more and make more money! And it comes down to a niche, basically.
Finding sub-niches and combining niches
One strategy you can use is to target a sub niche; a niche within a niche, in order to tick all these boxes. An example of this is to target a particular type of individual within the fitness niche. How about ‘over-50s fitness’? Or ‘a diabetic diet’? You could even do ‘martial artist strength training’. You have actually combined two separate niches in this latter example in order to offer something truly unique and interesting!
Did you like this article? Subscribe to our email list, and we will send you more helpful articles in the future. And we also have completely free guides to starting a business.
Enter your email, so we could let you know about our new business models and articles that will help you to grow your business in the future. :)