Can You Make A Lot Of Money From Running a Website?

Selling a digital product is the best way to make a passive income. In order to drive more visitors to that sales page, you simply need to create or find a digital product to sell, create a ‘sales page’ from which to promote that product and then use advertising or marketing strategies.


This is a very ‘hands off’ way to earn an income that will generate cash while you sleep, and you don’t even have to worry about delivering a product!


But the issue is that there is limited scope for this. You are likely to eventually exhaust the market for your product and find that the cost of advertising is beginning to outweigh the profit from your sales.


You don’t deliver any value to the end user, you don’t build a relationship, and this is a technique that will not last forever at the end of the day.


And that’s why a lot of people are interested in a website that makes money. They can build their own brand in this way, build a large audience and then sell products that they are really interested in and proud of.


But is this feasible? Can you really generate from a website the same kind of passive revenue? How long does that take? We’re going to find out…


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Challenges you might encounter


There are a number of challenges that make it more difficult to make a passive income right from the offset from a website.



To begin with, you will immediately discover that the money you make from advertisements like Google Ads is not really comparable to the money you can make from a digital product. Typically, advertisements pay a few cents per click, and most of your visitors will not click on them often. This is particularly true with so many individuals running ‘ad blockers’ and the like these days.



The other issue is that gaining a big audience on a website can take a long time and a lot of work. You’re going to be competing with the rest of the web and there will be gigantic advertising budgets for many of the creators you’re going up against.



Strategy is important


But the secret, as with most things, is to work smart, not hard.




To start with, that means picking the correct niche. You will be able to avoid going up against huge competition by selecting the right niche to enter (as you might do if your niche was something broad like ‘fitness’ for instance) while at the same time ensuring that there is enough demand for what you are selling.



Choose a niche to sell to a specific audience that has clear products and one that will allow you to avoid the greatest competition.



The next approach is to recognise that to climb Google’s ranks, you need enough content and that this content needs to be of high quality. This is where keeping your model ‘passive’ can be difficult, but the alternatives are either to hire someone to create the content for you, or to spend a while writing lots of content so that you can post it gradually over time.

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