3 Way Linking – The New Link Strategy for Popularity Building

Over the past few months, there has been a lot of talks, even more so with the latest Google update, about the value of linking. Which kinds of links are better, which kinds are still seen as an added value to a page. Well, if the truth is told, nothing is said by the only people who can tell us. I’m talking about Google’s engineers and the other search engines, the very people that determine the value of all links.


Reciprocal links are no longer considered when determining link popularity for a website, according to some individuals at the various search engine optimization companies. Just like so many of the other search

engine optimization theories, nobody really knows for sure outside of the engineering labs. I have read some of the reports on this subject that have

been released and these reports are far from conclusive, offering little more than contradictory examples taken over several days of testing.


So, apart from waiting and seeing what happens next, what

can we do? Instead of taking a reactive position on this uncertainty, I feel that by changing my linking strategies, it would be far better to move forward and be proactive. There really isn’t much point in relying on them to help build link popularity, as long as there is any kind of controversy about

reciprocating links.


Personally, as a valid means of trading traffic, I still

place a value on reciprocating links and will continue to use them, but as more and more misinformation gets spread over the Internet, it will become increasingly difficult to exchange links with quality sites. So what is a webmaster to do now that this style of linking seems to be on its way out? The search engine radar simply adapts or disappears. Well, Radar Googles anyway.


I am going to suggest to my consultation clients that they are extremely selective about who they are now connecting with. Spend more time evaluating the potential linking partners. If the site measures up to its web development standards and the linking site theme somehow match their site, then go ahead and trade links.


They should ensure that the partner site places their link on a page that has some content on the topic rather than a page that contains only random links before they trade links with any site. If possible, only trade links with sites using some form of directory system to share a similar

theme with all the links contained on any given page. I’m also going to suggest that they set up their own category-based directory style system and each page in each category should contain a topical text block that links all potential

links together. Setting up their own system like this will make it more desirable to connect with their site.


The use of 3-way links is another strategy I’m going to advise my clients on. There is a brief, simple description for those of you who do not know what three-way links are here: Site A links to Site B, Site B links to Site C, Site C links to Site A. Pretty straightforward, eh? The method is pretty straightforward, but often the application is not. The only way that three-way connections work is when all the parties involved are honest and willing to maintain those connections.


I recently tested one of my sites and discovered that our

agreement was not respected by about 80 percent of the sites with which I traded links. I fully expected that there would be some shiftless webmasters out there now who would be less than trustworthy, but I never expected the number to be so high.


Although reciprocal linking is not too difficult for a task, a certain amount of time and effort is required. It is bad enough to have some unscrupulous webmaster cheat you out of your backlink in your corresponding deal, but it’s even worse to have one do that to your site in a 3-way link deal.


Due to the need to document all of the information regarding this agreement, you see a three-way linking deal requires slightly more effort. You certainly do not want one of the partners to sour the deal by dropping one of the links without notifying any of the other partners if you are going to go through all that effort to set up a three-way linking agreement.


The extra work needed to create a successful 3-way linking agreement is not too difficult, it’s all about keeping records. You will need to contact them and invite them into the exchange after you have researched the two sites that you believe would make good candidates for your three-way link swap. More than likely, you will have to lay out the plan and explain to them why a 3-way connection deal is good and make sure they understand that if everyone involved is open, honest, and upfront about everything, the only way it works is.


You will want to make sure that all three sites are in some way related as part of the research for the 3-way trade. Not necessarily in direct competition with each other, but in some way linked; similar to the way a restaurant site would be comparable to a hotel site and a pub site could be similar to the hotel site. As a hotel can contain both a pub or a restaurant, it is not too easy to think that these 3 service-based companies could somehow be related.

brooke cagle xcgh5 QIXc unsplash scaled 3 Way Linking - The New Link Strategy for Popularity Building

Once you have selected the three sites that you want to trade links to ensure that you thoroughly study them. The things that you want to look for are:



Rank of Page


IP


Quality of the website


The age of the sites


Popularity of current links


Rank of Page


You are looking to ensure that everyone has a similar PR when checking the page rank. Do not get greedy and automatically suggest that the site with the highest PR should be linked from the site. In fact, suggesting that the higher PR site should link to the lower PR site might be a good idea. Doing this may make it seem a bit sweeter for the deal.


IP


If all 3 sites were on various IP addresses, it would be best. Sites that are all residing on the same IP may be misconstrued as being

part of a link farm strategy. Why take the opportunity?


Quality of the website


This one ought to be a no-brainer. Why would you want to risk the credibility of your site by suggesting that other people go to it if the site is not of a quality that you would recommend your friends or family to visit? This is the rule of thumb on quality here; if you don’t bookmark the website for yourself, don’t link to it.


The age of the sites


The age of the site is significant in Google’s algorithms because of the alleged age delay sandbox effect. You may have to wait for the site to mature if the site is too new before any weight is given to the outgoing links from that site. You should try to make sure that the websites you include are at least 1 year old or more in your 3-way link. There are no guarantees that sites will be sufficiently mature over a year, but at least the odds are better.


Popularity of current links


More about the investigation into their linking history is the reason you want to check out the current link popularity. Do they currently trade links with sites that may be considered to be from a poor neighborhood? Do they link to sites for gambling, porn, or FFA? If they do, and they are not part of the world of gambling or porn, and your website is not, DO NOT link to

them.


Three ways of linking in this way revisit the days when it was more natural to link. This kind of linking will show the search engines that you value your recommendations for linking, and therefore the search engines should also value them. If your website is trusted by the search engines, then there is no way that the due diligence applied will get you into trouble with the search engines.

SUBSCRIBE TO OUR EMAIL LIST

Enter your email, so we could let you know about our new business models and articles that will help you to grow your business in the future.

SUBSCRIBE TO OUR EMAIL LIST

Enter your email, so we could let you know about our new business models and articles that will help you to grow your business in the future.